Welcoming the New Batch of the SIMBA Program at AU

On Friday, June 5, we officially hosted the program orientation for our new SIMBA (Smart Integration in Management and Business Analytics) students across both our Hua Mak and Suvarnabhumi campuses!

It was a fantastic day led by our amazing academic leaders, Assoc. Prof. Dr. Chanintorn Jittawiriyanukoon (SIMBA Program Chairperson), alongside our Program Academic Committee members, Asst. Prof. Dr. Narong Aphiratsakun, Asst. Prof. Dr. Nutthaphut Pandjad, Dean, School of Communication Arts and Dr. Chainarong Rungruengarporn, Dean, School of Management and Economics.

Our ambitious students got a firsthand look at this exciting bridge program that perfectly blends management strategy with advanced data analytics. With the guidance of our expert faculty, these bright minds are getting a major head start—learning to turn raw data into powerful business decisions and preparing to lead the industries of tomorrow!

We are so excited to support these talented students as they take their first steps toward becoming tomorrow’s industry leaders. Let’s make great things happen together!