News and Events

SIMBA Exploration Camp Day 3 at SWUFE

The SIMBA Exploration Camp spent a meaningful day at Liulin Campus of Southwestern University of Finance and Economics in Chengdu. 🌟 🚌 In the morning, students toured the campus, exploring...

SIMBA Steps into the Future at True Digital Park

With curiosity, confidence, and plenty of future-focused energy, students from Assumption University of Thailand (AU) ’s SIMBA program visited True Digital Park , on February 18, 2026, for an immersive learning experience at the...

A Roaring Start: AU’s SIMBA Program Welcomes Its New Pride of Future Leaders

Assumption University of Thailand (AU) warmly welcomed new students of the Smart Integration in Management and Business Analytics (SIMBA) program during its official Induction Day on Monday, November 10, 2025, marking the start...

AU SIMBA Welcome Orientation

Assumption University of Thailand (AU) officially kicked off Semester 1/2025 with the AU SIMBA Welcome Orientation on Monday, June 9, 2025, bringing together new and returning students (ID numbers 673XXXX–681XXXX) for a cheerful...

Bold Moves, Bright Futures: AU SIMBA Open House Drew Interest from Ambitious Students and Parents

On Wednesday, May 7, 2025, the Smart Integration in Management & Business Analytics (SIMBA) program at Assumption University of Thailand (AU)  welcomed prospective students, parents, and current learners to its Open House...

AU has arranged four trips for SIMBA students to explore Thailand’s markets, categorized into four areas

Smart Integration in Management and Business Analytics (SIMBA) Business Exploration AU has arranged four trips for SIMBA students to explore Thailand’s markets, categorized into four areas: Wholesale market Fresh morning/day...

That’s fantastic! Using a structured activity like (Students in Motivation-Based Activities)

Today, December 9, 2024, That’s fantastic! Using a structured activity like (Students in Motivation-Based Activities) framework can make programming workshops both engaging and impactful. Here’s how you can frame the...