Author Archives: masterjew

With curiosity, confidence, and plenty of future-focused energy, students from Assumption University of Thailand (AU) ’s SIMBA program visited True Digital Park , on February 18, 2026, for an immersive learning experience at the crossroads of business, technology, and innovation. Led by Asst. Prof. Dr. Narong Aphiratsakun, Dean of Vincent Mary School of Engineering, Science and Technology (VMES) Assistant Dean Benjawan […]

Assumption University of Thailand (AU) warmly welcomed new students of the Smart Integration in Management and Business Analytics (SIMBA) program during its official Induction Day on Monday, November 10, 2025, marking the start of the 2/2025 semester. Held at both the Hua Mak Campus and Suvarnabhumi Campus, the event provided an inspiring start for incoming SIMBA students, a […]

Assumption University of Thailand (AU) officially kicked off Semester 1/2025 with the AU SIMBA Welcome Orientation on Monday, June 9, 2025, bringing together new and returning students (ID numbers 673XXXX–681XXXX) for a cheerful and informative start to the academic year. WRITER: THE AU LIBRARY

On Wednesday, May 7, 2025, the Smart Integration in Management & Business Analytics (SIMBA) program at Assumption University of Thailand (AU)  welcomed prospective students, parents, and current learners to its Open House event, held at the TRUE Lab, VMES. The event provided a comprehensive introduction to one of AU’s most innovative programs, designed to meet the demands […]

Smart Integration in Management and Business Analytics (SIMBA) Business Exploration AU has arranged four trips for SIMBA students to explore Thailand’s markets, categorized into four areas: Wholesale market Fresh morning/day market Night market High-end market SIMBA students visited these four areas, specifically Sampeng Market, Hua Takhae Market, Jodd Fair Night Market, and ICONSIAM, representing categories […]