Author Archives: masterjew

SIMBA Exploration Camp Day 3 at SWUFE

The SIMBA Exploration Camp spent a meaningful day at Liulin Campus of Southwestern University of Finance and Economics in Chengdu. 🌟 🚌 In the morning, students toured the campus, exploring classrooms and the university’s learning environment. 💰 At the Currency and Finance Museum, they discovered money from ancient coins to modern systems, learning about China’s […]

SIMBA Steps into the Future at True Digital Park

With curiosity, confidence, and plenty of future-focused energy, students from Assumption University of Thailand (AU) ’s SIMBA program visited True Digital Park , on February 18, 2026, for an immersive learning experience at the crossroads of business, technology, and innovation. Led by Asst. Prof. Dr. Narong Aphiratsakun, Dean of Vincent Mary School of Engineering, Science and Technology (VMES) Assistant Dean Benjawan […]

A Roaring Start: AU’s SIMBA Program Welcomes Its New Pride of Future Leaders

Assumption University of Thailand (AU) warmly welcomed new students of the Smart Integration in Management and Business Analytics (SIMBA) program during its official Induction Day on Monday, November 10, 2025, marking the start of the 2/2025 semester. Held at both the Hua Mak Campus and Suvarnabhumi Campus, the event provided an inspiring start for incoming SIMBA students, a […]

Bold Moves, Bright Futures: AU SIMBA Open House Drew Interest from Ambitious Students and Parents

On Wednesday, May 7, 2025, the Smart Integration in Management & Business Analytics (SIMBA) program at Assumption University of Thailand (AU)  welcomed prospective students, parents, and current learners to its Open House event, held at the TRUE Lab, VMES. The event provided a comprehensive introduction to one of AU’s most innovative programs, designed to meet the demands […]

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