WRITER: THE AU LIBRARY
On Wednesday, May 7, 2025, the Smart Integration in Management & Business Analytics (SIMBA) program at Assumption University of Thailand (AU) welcomed prospective students, parents, and current learners to its Open House event, held at the TRUE Lab, VMES. The event provided a comprehensive introduction to one of AU’s most innovative programs, designed to meet the demands of a rapidly evolving digital economy.
The morning began with a warm welcome and informal networking, followed by an opening address that emphasized the SIMBA program’s core mission: to develop future leaders equipped with integrated business knowledge, technological fluency, and global perspective.
During the information session, attendees were introduced to the SIMBA Study Plan 1/2025, which integrates business administration, data science, engineering, communication, and international business into a cohesive academic track. Faculty members presented highlights of the program’s flexible curriculum, practical learning model, and accelerated degree options.
