Category Archives: news & events

On Wednesday, May 7, 2025, the Smart Integration in Management & Business Analytics (SIMBA) program at Assumption University of Thailand (AU)  welcomed prospective students, parents, and current learners to its Open House event, held at the TRUE Lab, VMES. The event provided a comprehensive introduction to one of AU’s most innovative programs, designed to meet the demands […]

Smart Integration in Management and Business Analytics (SIMBA) Business Exploration AU has arranged four trips for SIMBA students to explore Thailand’s markets, categorized into four areas: Wholesale market Fresh morning/day market Night market High-end market SIMBA students visited these four areas, specifically Sampeng Market, Hua Takhae Market, Jodd Fair Night Market, and ICONSIAM, representing categories […]

Today, December 9, 2024, That’s fantastic! Using a structured activity like (Students in Motivation-Based Activities) framework can make programming workshops both engaging and impactful. Here’s how you can frame the SIMBA Students’ Excellent Hands-on Programming Activity for a workshop.

Today, November 7, 2024, Assumption University of Thailand (AU) hosted a memorable Student Orientation for new students entering the AU-SIMBA program. Held simultaneously at both campuses, the event introduced students to the program’s rich academic environment and supportive community. Key faculty and administrators warmly welcomed students and shared insights into AU-SIMBA’s curriculum, student support resources, […]